“The way every little thing was being scrutinized from a spend perspective. “You would’ve thought Blizzard was going under and we had no money,” said a former Blizzard staffer, who told me they left the company this year in part because of Activision’s influence. The problem is that gamers hate having to pay several times for the same game (microtransactions and subscriptions). As a result, ATVI is starting to resemble EA. However, Activision saw the profit potential of in-game microtransactions and subscriptions. Activision used to focus on building franchises and quality games, which translated into profits. Unfortunately, it seems that Activision is adopting the Electronic Arts (EA) business model. Is Activision betting on the EA business model? When Activision is willing to do this for their core AAA franchises, imagine what is coming for Blizzard mobile games? Why I Deleted My (Positive) Call of Duty: Black Ops 4 ReviewĪctivision who also owns Blizzard IPs(since 2013) is going full BF2 greed with FTP monetization on top of the full priced game + season pass. Skillup (also run Layman Gaming) removed his "positive review" in protest and explained why Activision/EA both deserve to go bankrupt. When Activision did a "bait and switch" on Black Ops 4. You need to see what Activision are trying to get away with here. Activision’s ABSURD $30 Hammer | The Greediest AAA Business Model Just Got Worse:
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